5 Ways to MAKE M0RE M0NEY With
by Alexandria K. Brown, "The
Have you been publishing an e-zine for at least
six months but still aren't seeing real results
(read: revenue) from it? Don't fret -- you may
just need a tune up. Here are five ways to kick
your e-zine income into gear this year:
1. TOOT YOUR OWN HORN MORE
The adage goes, "If you don't blow your own horn,
someone else will use it as a spittoon." If your
focus is providing your readers with useful information
that enriches their lives and businesses, bravo!
That SHOULD be your focus. But now I want you
to look out for yourself as well: Take at least
25 percent of your e-zine space and make it all
Give promos for your services, products, books,
workshops, etc. List raving testimonials from
clients and customers who LOVE you. Weave your
business success stories into your articles and
tips. Share something funny about your weekend
that makes me feel closer to knowing you personally.
(For more self-promotion tips, see my article
"7 Ways to Self-Promote Within Your E-zine." (http://www.ezinequeen.com/7ways.htm)
2. MAKE ME AN OFFER I CAN'T REFUSE
Let's suppose I'm one of your subscribers. Even
if I realize you offer amazing products and services,
I may need a kick in the pants to make a move.
To entice me, offer me a special, limited-time
deal. Examples: three months' of consultation
for the price of two, a 20% discount on your latest
book or newest service, or one of your usual offers
with a few exciting bonuses thrown in. Make the
offer obsolete within a few days or by next week.
By putting a time limit on it, I'll be more apt
to act now instead of later.
Don't overlook how powerful this tactic can
be. Some of my most profitable weeks have resulted
from running a limited time, special promotion
of this type in my e-zine.
3. PACKAGE IT AT A L0WER PRICE POINT
This is a super strategy for service professionals
such as consultants and coaches. As your subscriber,
I know the way to get the BEST service from you
would be to hire you one-on-one, but perhaps I
can't afford that right now. BUT consider that
I may likely be interested in lower-priced options
such as group coaching, teleclasses, online seminars,
or a manual/e-book.
This is exactly how I became an author. When
I started my first e-zine, my main business was
writing corporate communications. After I gained
a few thousand subscribers, I realized that my
readers were mostly small business owners and
entrepreneurs. So I began creating products and
services geared toward them. And now I profit
more from those each month than I did from my
corporate work. (And I'm having more fun, too!)
4. PROMOTE A PRODUCT/SERVICE THAT COMPLEMENTS
Do your readers and clients often ask you about
a certain topic that's related to -- but not exactly
-- what you offer? Then resell a resource that
you heartily recommend and would put your reputation
For example, while my specialty is e-zines, I
get many questions about creating and selling
e-books online. So I continually research credible
resources on this topic to share with my readers.
Many of the creators of these products offer a
handsome commission on any sales I refer to them.
(I do this myself by paying up to 35 percent commission
on any referred sale. (http://www.ezinequeen.com/affiliate.htm)
NEVER recommend any service or product to your
readers that you haven't personally tried and
wouldn't back 100 percent. Otherwise you'll blow
the trust that you've worked so hard to build
up in your readership.
5. SELL AD SPACE AS IT SUITS YOU
E-zine ads won't make you r*ch, but they can
make for some handy extra cash. (I call it my
"margarita money.") Most e-zines offer one sponsor
ad at the top and several "classified" ads at
the bottom. Sponsor ads typically cost three to
five times more than the classified ad, but you'll
see the ranges vary greatly.
Start by offering ad specials to your own readers.
Then also list your e-zine in the many e-zine
advertising directories on the web. These services
help match advertisers with appropriate publishers
just like you. (Need help? My manual gives step-by-
step instructions on how to accept and profit
from ads in your e-zine.)
Remember that you have every right to be selective
about the type of ads you accept. While your readers
know these ads don't represent YOUR business,
their quality will indirectly influence their
perception of you.
REMEMBER THE SILENT BENEFITS OF YOUR E-ZINE
Keep in mind that even if you aren't getting
direct business from your e-zine at this time,
it's still delivering many benefits that may be
less obvious. Your e-zine is helping to establish
you as an expert in your field. It's giving you
massive online exposure. You're gaining further
credibility with your current clients and customers.
And it's forcing you to package your knowledge
into concise articles on a regular basis, which
you can recycle for many other marketing uses.
(c) 2002-2003 Alexandria K. Brown
About the Author:
Online marketing coach Alexandria
K. Brown, "The E-zine Queen," is author of the
award-winning tutorial package, 'Boost Business
With Your Own E-zine.' To learn more about this
step-by-step guide, and to sign up for FREE biweekly
how-to articles, visit http://www.EzineQueen.com/