Increase Your Sales With These
5 Buying Stimulators
Use these 5 powerful buying stimulators in your
ads, web pages and other sales messages to get
more sales. They produce immediate results without
increasing your costs.
1. Convert Benefits Into Feelings
People usually buy a product or service because
they expect to feel a certain way after the purchase.
Keep this in mind as you develop your ads, web
pages and other sales tools.
Use vivid word pictures to dramatize the pleasant
feeling your customer will experience when enjoying
the benefit produced by your product or service.
The following portion of a business opportunity
ad I saw recently illustrates this concept:
"No boss. No schedule. No debt. Money to buy
what you want and lots of time to have fun."
2. Dramatize The Feeling Of Loss
After telling your prospect what they will gain
from buying your product or service, tell them
what they will lose if they do not buy it. Most
people fear loss more then they desire gain.
Strengthen your selling appeals by reminding
prospects of what they will lose if they do not
buy from you. For example, the above business
opportunity ad becomes more powerful by adding
"Or... continue building wealth for your boss
while you struggle month after month just to pay
3. Reduce Product Choices
Promote only 1 product or service each time you
advertise. Most people have difficulty selecting
one product to buy when their decision forces
them to delay or reject buying something else
they also want. When prospects cannot make an
easy choice they often make no decision at all
-- and you lose the sale.
Tip: Combine several products or services into
one package for one price. Eliminate the difficult
decision of selecting and rejecting items by not
including an option to buy any items separately.
You will get more sales because your prospect's
buying decision is limited to a simple "yes" or
4. Increase The Buying Options
Offering choices of WHAT to buy reduces your sales.
But offering choices of HOW to buy increases your
sales. Offer many different ways for customers
to buy from you. The same method is not convenient
for everybody. Prospective customers are more
likely to act immediately when their favorite
way of ordering is available.
For example, many online marketers only accept
orders online. They could easily increase the
number of sales they get by including options
to order by phone, fax and postal mail.
5. Simplify The Buying Procedure
You get more sales when you make it easier for
customers to buy from you. Look for ways to make
your buying procedure easier and faster.
For example, many online marketers use a shopping
cart to process their orders -- even when they
offer only 1 or 2 items. Don't force your customers
to endure the complicated process of a shopping
cart just to order 1 item. Some will abandon the
process ...each one a sale you lost needlessly.
Use a simple online order form instead of a shopping
cart when you offer only 1 or 2 items. It generates
Each of these buying stimulators will increase
your sales. Start using them now in your ads,
web pages and other sales messages. They will
produce immediate results without increasing your
About the Author:
Bob Leduc spent 20 years helping businesses like
yours find new customers and increase sales. He
just released a New Edition of his manual, How
To Build Your Small Business Fast With Simple
Postcards ...and launched *BizTips from Bob*,
a newsletter to help small businesses grow and
prosper. You'll find his low-cost marketing methods
or call: 702-658-1707 After 10 AM Pacific Time/Las