How to Submit Your Products
Introduction to Froogle
Froogle is a new service from Google that
makes it easy to find information about products
for sale online. By focusing entirely on product
search, Froogle applies the power of Google's
search technology to a very specific task: locating
stores that sell the item you want to find and
pointing you directly to the place where you can
make a purchase.
It is located at http://www.froogle.com
The Froogle Engine itself is organized into Categories.
There are 14 categories.
Shoppers can either drill-down on any of them
or search directly by keyword. Shoppers can also
limit your search to a specific category. Search
results are limited to one product per store.
Each result displays a thumbnail image of the
product to the left, with the product's name,
price and description listed to the right of the
thumbnail. The store where the product is available
is also listed, along with a link to see all results
related to your keyword that are available at
that particular merchant.
Froogle's emphasis is on helping users find
products, rather than providing product information,
reviews, and other associated information found
on other shopping search services.
What does it mean to you? As an extension of
the Google search engine that millions of people
around the globe use daily to research products
before they purchase, listing your product in
Froogle is a free way to extend the reach of your
marketing efforts to millions of customers.
There are two ways you can get included in Froogle:
The first, though not the most effective is to
let Google or Froogle crawl your site and pick
up the information for itself. This is likely
to result in inaccuracies in your product listing.
The second, and more effective way is to submit
a data feed directly to Froogle.
Create An Account With Froogle
To get an account you will need to send Froogle
the following details about your company and you:
1. Your contact information
2. Store Information
3. Product information
a. Numbers of products
b. Product Categories
4. Affiliate Information
You can either use this form http://services.google.com/froogle/merchant_email
Or send them an email at
To be eligible to submit a feed, you must sell
products via your website and ship them to the
buyer. If you sell services or custom products
that do not have fixed prices, use your website
only to promote an offline business, or are an
affiliate marketing site, your site content may
be crawled by and included in Google's web search,
but it will not be included in Froogle. Nor will
Froogle accept a data feed under these conditions.
Google say it takes anywhere between 5 to 10
business days to respond. My experience and from
what I’ve heard from other merchants is that it
takes about a week. You will receive an email
with your account information: login ID and password.
This last email will also contain FTP instructions.
The Data Feed Format
The data feed file format is: A tab-delimited
text file The first line of the file is the header
- must contain field names, all lower-case Use
the field names from the table below, and in the
same column order One line per item (use a new-line
or carriage return to terminate the line) The
following field elements are forbidden as part
of the basic format. If you want to include them
as part of the basic format, products that contain
errors will be dropped from the feed.
Tabs, Carriage Returns, or new-line characters
may not be included in any fields, including the
description. Exactly one tab must separate each
field, If there are extra tabs inserted between
fields in a line, or at the end of a line, that
product will be dropped. HTML Tags, comments and
escape sequences may not be included- description
must be plain text.
The basic data feed format consists of your product
information in the following order: Field Name
Description product_url This is the URL of your
product page - where you display the product for
sale. description Full descriptive text about
the product from your web site, up to 5KB. price
The current selling price of the product image_url
URL of the image, for eg. http://www.mysite.com/images/golfball.gif
category Category to which the product belongs
offer_id Unique identifier - try not to use your
internal product ID, as the offer_id can be used
to offer the same product with add-ons for a different
There are more fields called Extended fields
that you can use to further specify your product
information, such as color, size, shipping cost
Optional extended headers may be used to flag
special features of your file. You must use these
header parameters if you use HTML escape characters,
or include book, music or video products or use
quotes in your product descriptions or names.
If you have many items in your feed, only some
of which change daily, you can provide updates-only
files as a more efficient way for you to delete,
add, or change offers for items. You can upload
a full file later if a large percentage of your
inventory changes. To download Froogle's official
data feed format in PDF format, visit: http://www.siteall.com/froogle/datafeed.asp
Rules To Follow When Creating The Feed File
Quotes, Tabs & Newslines
When quotes, tabs or newlines are present in your
name, description or other fields, you must wrap
the entire field (that contains the quotes or
tabs) in quotes. You must also set the quoted
extended format header value to “YES”.
Data feeds for your online store must be submitted
at least once a month. You can however submit
your data feed file once a day.
Currently the FTP server does not accept more
frequent updates and returns an error.
Currency & Availability
Right now, Froogle accepts only prices in US dollars.
All your products must be currently available
To remove certain products from the data feed
you could either Set the expiry date of the offer
to some predefined date or Create and send an
update file with the products marked for delete.
Or when you send in the next feed remove those
products completely. Upload Your Data Feed You
can upload new feeds daily, weekly, or monthly.
You must upload a new feed at least once a month,
because Froogle will automatically expire your
old data after a month.
The content in your feed must be the same as
the content visible to users on your web site.
The description and price you provide in the feed
must be the ones on your product URL page. The
image URL should be that of the actual product
image on the product page. After you upload your
feed for the first time, notify via email at email@example.com
so that Froogle can confirm receipt and verify
the accuracy of the format.
Be sure to include your name, title, phone number
and username in the email. Is it Worth It? If
you spend just a little time surfing around Froogle,
you'll see very quickly that some products have
clear and enticing descriptions, while others
seem to be random snippets from the product page.
It's not enough to show up in the search, if the
searcher doesn't click through to your site.
Those with clear descriptions are from the sites
that have taken the time to give Froogle their
data feed. And those are the merchants who are
winning on Froogle. So, don't wait; submit your
product data feed today!
Try FroogleFeeder to create, verify and submit
your Froogle data feed files easily & efficiently.
About the Author:
Mervyn Jose is a foremost expert on Froogle. His
contains tips, articles & tools on profiting
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