Stop Whining About Google !
Nearly anyone and everyone involved with search
engine optimization and Internet marketing is
aware of the famous "Florida" update
by Google that caused many commercial sites to
lose their Google ranking and position.
Industry experts speculated as to
why Google made such radical changes to their
algorithm. Those sites that no longer ranked well
for popular search terms had to take drastic steps
in order to salvage the holiday purchasing season.
Many noted the timing and thought perhaps Google
was attempting to capitalize on the Google Adwords
Pay-Per-Click advertising program. Others simply
whined that though their site contained commercial
material, it also contains valuable content and
was unfairly penalized.
What many failed to acknowledge
is that Google has every right to make algorithm
changes and if they choose to drop sites that
lack relevance, it is their business. Listings
in Google's main search directory are free. Many
have profited from Google's ability to send traffic
for years. Google doesn't owe anyone, anything,
least of all an explanation of their algorithm
changes. Businesses that rely on Google's free
listings as their sole source of web traffic lack
good sense. Google, being an independent company,
reserves the right to run their business as their
management sees fit. If you are unhappy with Google
stop using them for searches.
If the results that Google serve
lack relevant listings, then find another engine
to use! It has happened before and it will happen
again. It is the law of supply and demand. If
Google is unable to provide relevant content that
searchers demand, Google will become irrelevant.
Look at the how the search engine landscape has
changed over the past few years: AltaVista is
no longer the leader, Infoseek no longer exists
and others are barely resemble what they once
As for the commercial sites who
have been battered by the Florida update here
are some suggestions:
- make your site relevant!
- submit to other search engines (MSN, Inktomi,
- pay for traffic (pay-per-click and pay-for-inclusion)
- develop traffic from alternative sites
- rely on traditional methods of advertising
- promote your website in your signature line
- promote your website on your business cards
or on mailings
- participate in industry specific directories
- participate in vertical market pay-per-click
the return on investment tends to be *much* higher
though the traffic is significantly less
The bottom line is become proactive
rather than reactive, stop whining about Google
and find alternate sources of web traffic.
About the Author:
Sharon Housley manages marketing for NotePage,
a company specializing in alphanumeric paging,
SMS and wireless messaging software solutions.
Other sites by Sharon can be found at http://www.softwaremarketingresource.com
, and http://www.small-business-software.net
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