Do I Really Need an RSS Feed?
By S. Housley
Do I Need an RSS Feed?
RSS has been around for more than 10 years
but has only recently become popular. RSS provides
headlines and summaries of information in a concise
and standardized way.
Benefits for Publishers
1.) Avoid Spam Filters
Statisticians estimate that 70% of the email transferred
each day is spam (unsolicited email). With that
statistic, even opt-in users risk losing valuable
messages in the cesspool of spam. RSS feeds effectively
nullify spam as an issue. Requesting feeds allow
users to maintain complete control over the content
they view. Users can easily opt-in and out of
feeds that provide content of interest or importance.
2.) Expanded Reach
RSS allows publishers to reach a number of
new and different markets that typically are less
crowded with competition. Many small businesses
are often slow to adopt or learn new technologies,
giving businesses that lead the way a competitive
3.) Content Syndication
Syndication of feeds increases exposure.
4.) Repeat Visitors
RSS is all about repeat visitors. Users who have
previously visited a site often have a stronger
connection to the site and are more likely to
purchase or trust the information on the site.
5.) Free web traffic
As the internet has evolved, many webmasters have
found that what was once free traffic must now
be paid for in order to sustain decent visitor
statistics. RSS is in a unique position to bring
free traffic because they are content-driven,
and if they include interesting or valuable information,
will pique the curiosity of web-surfers and entice
them to visit a particular site.
6.) Less Effort
Newsletters and E-zines undeniably bring visitors,
but the effort involved in creating, distributing
and maintaining a newsletter can be a burden.
Maintaining the list, ensuring the list is clean,
growing the subscriber base, updating and removing
bad e-mail addresses, all take time. RSS feeds
are not burdened with those issues. There are
easy-to-use RSS feed creation tools that require
little effort, allowing publishers to recycle
content, often simply cutting and pasting into
RSS feed creation software.
FeedForAll RSS feed creation - http://www.feedforall.com
Consider supplementing existing
communication venues with RSS. Place the contents
of newsletters into feeds and measure the results.
You might be surprised at the added traffic.
Examples of various feeds
with different intended purposes -
RSS feed - http://www.rss-specifications.com/blog-feed.xml
Establishing expertise in a specific field.
Business Feed - http://www.notepage.net/blog-feed.xml
Contains product and industry information.
Marketing Feed - http://www.softwaremarketingresource.com/blog-feed.xml
Builds relationships, endorses products in industry
RSS has potential to help companies
develop strong relationships with consumers and
creating brand loyalty with customers. While the
world will not end tomorrow, nor will business
come to a screeching halt if you don't use an
RSS feed, there are a number of reasons online
businesses should consider using RSS feeds.
About the Author:
Sharon Housley manages marketing for NotePage,
and FeedForAll http://www.feedforall.com