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Software Marketing Newsletter

Software Marketing Newsletter
SMR - February Issue SMR Newsletter

Welcome to the February issue of Software Marketing News, an independent voice for software developers. An HTML version can be viewed at .

Selling on Amazon
I recently signed up with Great Mind Software to sell FeedForAll on With Amazon's new search coming I thought think this is a great opportunity for small developers to increase their exposure. Great Mind Software acts as publisher of software products, for the purpose of getting it listed on, and other promotional opportunities throughout the internet.

Kathy Salisbury of Pharos Games has launched this new service and I'm glad that I jumped in early on, as the process was really quite simple.
Additional Details -

Chilling Effects

Do you know your online rights? Have you received a letter asking you to remove information from a Web site or to stop engaging in an activity? Are you concerned about liability for information that someone else posted to your online forum? Chilling Effects aims to help you understand the protections that the First Amendment and intellectual property laws give to your online activities. in particular I like their collection of sample cease and desist letters -



RSS Toolsl




Steve Kiene, founder and former CEO of eSellerate has announced that he is putting together an organization for independent software developers. As we receive more information about the new organization for developers we will make announcements.

Napa Valley Schmooze - A spring Shareware Schmooze is scheduled for Napa Valley March 11-13th, 2005 Napa, California, USA. The schmooze will be held at The John Muir Inn is located in north Napa at the beginning of the world famous Napa Valley wine region.
Additional Details -

SIC Early Registration Discount

Registration is open for the 2005 Shareware Industry Conference. The conference will be held in Denver, Colorado July 14-16. Early bird registration is only $ 99! This special is only available until April 1. Register now to receive the discount!

SIC Sponsorship Opportunities
If you have an interest in sponsoring the 2005 Shareware Industry Conference, now is the time! In order to have your information included in all of the promotional material consider sponsoring now. Sponsorship levels can be viewed at:

SIC News
In an effort to keep individuals informed about deadlines, awards and related conference activities the Shareware Industry Awards Foundation has created an RSS feed that will contained information related to the Shareware Industry Awards and the Shareware Industry Conference. Add the following url to your RSS reader -

Game Developers Conference
The Game Developer's Conference is scheduled for March 7-11, San Francisco, California. At GDC 2005, you will be equipped with practical tools to handle these and other obstacles along your road, and you will be exposed to future vision catalysts empowering you to create tomorrow's game today. Bring your future vision into focus at GDC 2005.

Register by February 9 to save up to 30% on GDC Conference passes. IGDA members save an additional $50. Use priority code: EIGDA05 when registering, and you will automatically be entered to win an iPod mini.

Reminder RSS Feed for SMR Forum

Realizing how it is difficult to visit a forum on a daily basis we have made the SMR forum posts available via an RSS feed. Simply add the following url to your RSS reader and receive all of the SMR forum posts.

Search Engine News:
Microsoft went live with what had been their beta search engine. Microsoft intends to challenge Google with their new search functionality - see how your site does

Looksmart - Looksmart appears to be flailing as a search engine with a significant loss this quarter.

Google - Google released a developer API. The new API lets developers create computer programs that interact directly with the AdWords server. With the applications created, advertisers and third parties can more efficiently - and creatively - manage their large AdWords accounts and campaigns. A great idea would be an Adsense API!
Details -

Google - Google has recently become an ICANN-accredited domain registrar. Google will be able to directly sell seven top-level domains.


Download Site News
Tucows & Dr FileFinder

I'm very pleased to let everyone know that Mike Callahan (Dr File Finder) is the new Manager of Editorial Content at Tucows!!! He will be responsible for all the content on Tucows. Planning on having things that will benefit both users AND software authors. A section on "How To..." do different things on the computer, software reviews, REAL reviews including my Dr. File Finder's Picks, Dr. File Finder Quick Picks, and lots more.
Watch Tucows for more -
********************************* has revamped their user reviews section. New features include the ability for developers to respond to reviews. The publisher's response will be delineated as "From the publisher." Publishers will need to use their username and password when submitting user opinions for this to occur.

Reviews and ratings will carry over through product updates, but will be version-stamped and sortable by version. The thumbs-up/thumbs-down rating has moved to a system that more closely resembles CNET's own editorial rating systems. See to see the new rating system in action.

Registration Service News:
Asknet & Softwrap
- asknet, a leading global provider of outsourced electronic software sales and distribution services (ESD), announced today that it has signed a strategic partnership agreement with Softwrap. Under the agreement, asknet will combine Softwrap's encryption technology with its own ESD services to provide software and other digital media publishers with a complete end-to-end eCommerce solution, incorporating a "Try & Buy" facility. The facility, which is enabled through Softwrap's technology, will allow asknet's clients to offer full versions of their products as a trial download, from which users can then easily purchase a license code through the asknet eStore. asknet's clients will also be able to secure their non-trial versions for digital download with Softwrap's cutting edge encryption technology.
Complete Press Release -

Apptastic - There is a new registration service Apptastic, however I'm stymied to understand the value they provide as they are essentially a reseller for According to their press release - "Apptastic is the newest shareware registration service that offers added features for lower prices. Features include support tracking system, registration validation, and user tracking."

If you know someone who would like to subscribe please have them send a blank email to with "subscribe" as the subject line.

Software Marketing News tries to keep developers informed about important industry changes. Software marketing resource is an independent voice for developers. We welcome suggestions and feedback on our articles and information

Thank you for your continued interest in SMR.
Sharon Housley
Software Marketing Resource -
NotePage, Inc. -

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