Targeted Content Sites
By S. Housley
Highly targeted, focused sites that are related
to specific market segments are highly advantageous
and can often be created using existing web
content. The key is to provide value.
Think of the time spent surfing
the web gathering resources and information.
By creating a topic-centric resource compiling
information, webmasters are providing a service
or value. In many cases that value is simply
the compilation of topic-specific information
in a single resource. The compilation of this
information in itself is the value.
These highly focused content
sites can be great supplemental portals that
are invaluable as a marketing tool for niche
products. Niche portals help define expertise
in a specific market segment, not to mention
the added benefit of providing valuable topic-specific
links. The topic-centric portals also tend to
achieve high search placement and will often
provide advertisers high quality exposure, allowing
webmasters the opportunity to capitalize on
What to put in topical portal?
Many article writers allow webmasters to
republish their articles.
Search the large article directories
for quality topic-specific articles using keyword
searches. The articles contained in these directories
often allow publishers to freely reproduce the
article's contents as long as the hyperlinks
in the article and article resource box remain
Resource for finding articles
GoArticles - http://www.goarticles.com
By nature, RSS feeds are designed for syndication.
Most RSS feeds can be freely reproduced. Locate
topic-specific feeds using keyword or category
searches. The contents of the feeds can be used
to populate web pages. There are a number of
free scripts available that allow webmasters
to display the contents of an RSS feed (see
for instructions on displaying feeds).
Resources for finding RSS feeds
RSS Network - http://www.rss-network.com
RSS Locator - http://www.rss-locator.com
While this takes a little more time, compiling
a collection of niche websites on related topics
can significantly enhance the value of a portal.
Topic-specific directories and search engines
can achieve high search engine rankings with
the larger engines like Google and MSN, and
can easily be optimized for a collection of
search terms. The process can even be automated
if you have programming experience.
Sample Link Directory - http://www.investing-partners.com
TOPIC SPECIFIFC FORUM
The most successful forums are those that are
highly focused and niche-oriented. Establishing
a community of individuals with common interests
will result in return visitors. Managing a forum
is not overly complex and there are free forum
scripts available that will provide the forum
structure. Many of the forums have scripts available
that will allow for search engines to spider
the contents and forum posts. As the content
flourishes, the site will increase in value.
Free Forum Scripts: http://www.phpbb.com
More on topic-specific portals
or information radars can be found in Robin
Good's book 'Newsmastering'.
A site that is focused on a relatively
narrow range of goods and services will find
that there is less competition. Topic-centric
websites that provide a gateway to niche information
related to a particular industry, sector, topic
or market segment are becoming increasingly
valuable and popular. Compiling the resource
using free resources will minimize the capital
investment. Regardless of whether you are marketing
a product, service or advertising, narrowing
the topic focus will attract a targeted audience
who genuinely are interested in the website
topic, allowing you to monetize the portal,
and minimize the expense.
About the Author:
Sharon Housley manages marketing for FeedForAll
software for creating, editing, publishing RSS
feeds and podcasts. In addition Sharon manages
marketing for NotePage http://www.notepage.net
a wireless text messaging software company.