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Australian Market Profile
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SUMMARY OF AUSTRALIAN MARKET - Rated (Per-Captita) as
one of the fastest populations to adopt new technology. Not
overall supportive of their own products and services - tendency
to see imports as being of superior quality. A lot of work
needs to be done with both the public and press perception
of shareware. While there is a reasonable acceptance it is
often seen as being of lesser quality to "Shelfware".
LANGUAGE - English is spoken by almost all Australians,
there is a strong preference for Australian English - which
has tended to become a mixture of UK English and US English
peppered with colloquialisms. The second most prevalent language
would be Greek and Italian.
CURRENCY - Australian Dollars. Exchange rates tend to
make US Dollar purchases unatractive. Very little support
from the banking sector for e-commerce and where it exists
it is prohibitively expensive. Tend to be quite unaware of
the existance of, and relative exchange rates for, foreign
currencies and will assume that a US dollars price is the
same in Australian Dollars.
HOLIDAYS - The following list of holidays affect normal
business operations- all other holidays are typically observed
on Sundays, or do not heavily impact business operations for
the whole country.. Full Holidays
January 1 - New Years Day
January 26th - Australia Day
March 25 - ANZAC Day Easter - Good Friday, Easter Sunday,
Easter Monday
June 26 - Queens Birthday
First Tuesay of November - Melbourne Cup Day
December 25 - Christmas
December 26 - Boxing Day
A plethora of state based holidays (Melb Cup Day is an exception
as it tends to affect the whole nation at least for part of
the day).
COMMON FORMS OF ACCEPTED PAYMENT - The following are common
forms of payment accepted in the Australia. Cash Credit Cards
- Visa, MasterCard, Bank Card and American Express Cheques
(Checks) - Corporate Cheques, Bank Cheques, Money Orders Purchase
Orders - Wire Transfers - (Very expensive)
TAXES - Each State's laws may vary. All products sold
within Australia to Australians are subject to the GST (Goods
and Services Tax). The impact of this on E-Commerce is still
pretty much undefined. Australian
BUSINESS LINKS - Links that are business related Australian
Tax Office (ATO) http://www.ato.gov.au
Australian
SHAREWARE SITES - Very few. Currently - http://www.aquarian.com
DOMAINS - Below are the most common domain extensions
com.au (company) - by far the most popular
extension.
only available to ASC *registered* Australian business.
.net.au (networks) - only for ISP's
.org.au (organizations) - ASC registered non-profit
only
.edu.au (educational) - reserved for educational institutions
only
This page was created and is credited to Scott
Kane of Micronexus
Software Australia
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