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Software Marketing Newsletter

Software Marketing Newsletter
January 2002

Hi,
Welcome to the January Software Marketing Resource newsletter

GOTO - OVERTURE
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Overture has recently added a section of success stories. If you are using Overture and having great results this may provide you some additional exposure. Login to your account and submit your success story https://secure.overture.com/s/dtc/center/


NEW SHAREWARE SITES - TOP 20
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This past year has seen dramatic changes to the download sites. The number of of download sites has increased, while the top 20 has been rearranged. Software Marketing Resource is going to compile a list of the top 20 download sites, if you would like to participate simply send an email to webmaster@softwaremarketingresource.com indicating the 20 top software sites that send you traffic. The list will be compiled and posted in March. In the mean time be sure to check out the additions to the software site list at http://www.softwaremarketingresource.com/softwaresites.html there are a number of new sites accepting PAD!

BUNDLING / PARTNERING
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If you have a business application and would like to expand the functionality to include messaging or paging consider partnering with NotePage. Information on NotePage's integration partner program can be found at http://www.notepager.com/integration-partners.htm

PRESS RELEASES
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In addition to emailing press releases and product announcements, a number of sites are now accepting and posting releases FREE of charge. Be sure to check the list at http://www.softwaremarketingresource.com/pressreleases.html


ANCILLIARY SITES
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Do you use ancilliary sites to help promote your applications? If so, consider adding a "partner" section. Not only will it increase your company or product visibility but it will also increase your link popularity! See the Wireless Resource for an example http://www.alphapagingsoftware.com/


DONATIONS
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If you have a big heart, take a peak at this site. A truly great site run by 2 kids (ages 7&8) its a bit US centric but the spirit of it is sweet! http://www.toocoolkids.com


ADVERTISING OPPORTUNITIES
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Npsoft.org - a software site that caters to nonprofits and academic organizations, has inexpensive ad space available . A choice of a targeted banner advertisement or a text box ad is available for $ 25.00 for six months. Additional information can be found at http://www.npsoft.org/advertisingsoftwaresection.html


USER GROUPS & SPONSORING
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The Raincoast Conference is currently looking for sponsors. Raincoast is composed of User Groups from the Pacific Northwest, British Columbia and California, who meet annually to explore new ways to inspire members and to enable vendors to address our needs. This event, initiated in 1994, has developed into a larger conference each year. The 2002 Conference will be held in Tacoma, WA at LaQuinta Inn. It will extend from Friday, October 11th. through Sunday October 13th 2002. If you are interested please contact Victoria Rypkema, Vendor Liaison for Raincoast Conference 2002 at MsYankee@attbi.com


HATE DOCUMENTING?
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There are companies that will do this for you! Consider contacting Paralyn Associates services are available for both Technical Documentation and Proof Reading. http://people.ne.mediaone.net/paralyn/index.htm



INSTALL PROGRAMS
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There is a new kid on the block and its far less expensive! EmmaSetup is getting rave reviews, be sure to check it out at http://www.emmasetup.com/


AWARDS
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Nominations for the Shareware Industry Awards will be accepted this spring so get your products ready. The SIA awards are truly the Grammy awards of the industry and are presented at the annual Shareware Industry Conference in July. More info http://www.sic.org


FREE EXPOSURE FOR DEVELOPERS
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This appeared in last months newsletter but it bears repeating. Lockergnome is accepting software reviews for its "Soap Box" column. The review should appeal to the LockerGnome audience, if you have any quirky reviews ask the reviewer to forward it along to LG staff. This is a win-win for developers and LockerGnome, free exposure in exchange for content. A sample of the soapbox column can be seen at http://www.lockergnome.com/issues/daily/20011211.html We need your help in letting the software community know about the Software Marketing Resource, please help spread the word!

As always if you have any suggestions or concerns feel free to contact me. Thank you for your continued interest in softwaremarketingresource.com
Sharon Housley
Software Marketing Resource - http://www.softwaremarketingresource.com
Software Bundles - http://www.softwarebundles.com
GSS - http://www.globalsoftwaresolutions.net

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