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Software Marketing Newsletter

Software Marketing Newsletter
January 2002

Welcome to the January Software Marketing Resource newsletter


Overture has recently added a section of success stories. If you are using Overture and having great results this may provide you some additional exposure. Login to your account and submit your success story


This past year has seen dramatic changes to the download sites. The number of of download sites has increased, while the top 20 has been rearranged. Software Marketing Resource is going to compile a list of the top 20 download sites, if you would like to participate simply send an email to indicating the 20 top software sites that send you traffic. The list will be compiled and posted in March. In the mean time be sure to check out the additions to the software site list at there are a number of new sites accepting PAD!


If you have a business application and would like to expand the functionality to include messaging or paging consider partnering with NotePage. Information on NotePage's integration partner program can be found at


In addition to emailing press releases and product announcements, a number of sites are now accepting and posting releases FREE of charge. Be sure to check the list at


Do you use ancilliary sites to help promote your applications? If so, consider adding a "partner" section. Not only will it increase your company or product visibility but it will also increase your link popularity! See the Wireless Resource for an example


If you have a big heart, take a peak at this site. A truly great site run by 2 kids (ages 7&8) its a bit US centric but the spirit of it is sweet!

***************************** - a software site that caters to nonprofits and academic organizations, has inexpensive ad space available . A choice of a targeted banner advertisement or a text box ad is available for $ 25.00 for six months. Additional information can be found at


The Raincoast Conference is currently looking for sponsors. Raincoast is composed of User Groups from the Pacific Northwest, British Columbia and California, who meet annually to explore new ways to inspire members and to enable vendors to address our needs. This event, initiated in 1994, has developed into a larger conference each year. The 2002 Conference will be held in Tacoma, WA at LaQuinta Inn. It will extend from Friday, October 11th. through Sunday October 13th 2002. If you are interested please contact Victoria Rypkema, Vendor Liaison for Raincoast Conference 2002 at


There are companies that will do this for you! Consider contacting Paralyn Associates services are available for both Technical Documentation and Proof Reading.


There is a new kid on the block and its far less expensive! EmmaSetup is getting rave reviews, be sure to check it out at


Nominations for the Shareware Industry Awards will be accepted this spring so get your products ready. The SIA awards are truly the Grammy awards of the industry and are presented at the annual Shareware Industry Conference in July. More info


This appeared in last months newsletter but it bears repeating. Lockergnome is accepting software reviews for its "Soap Box" column. The review should appeal to the LockerGnome audience, if you have any quirky reviews ask the reviewer to forward it along to LG staff. This is a win-win for developers and LockerGnome, free exposure in exchange for content. A sample of the soapbox column can be seen at We need your help in letting the software community know about the Software Marketing Resource, please help spread the word!

As always if you have any suggestions or concerns feel free to contact me. Thank you for your continued interest in
Sharon Housley
Software Marketing Resource -
Software Bundles -

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