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Software Marketing Newsletter

Software Marketing Newsletter
Software Marketing News - August 2002

Welcome to the August Software Marketing Resource newsletter. Are you a software developer and looking for something that we don't have listed? Ask us...


The 18th Annual Codie Awards is now accespting nominations. The SIIA sponsors the Codie awards. Nominations will get your product or service in front of relevant industry press. All nominees are thoroughly reviewed by members of the software and information industry press who possess expertise in the award categories to which they are assigned. There are about the 40 categories and nominate today!

Nomination costs are as follows: SIIA Members: $250 per product, per category Non-members: $395 per product, per category


2003 Software Industry Directory - It is time once again to be listed in the 2003 Software Industry Directory. The directory will be published in September 2002. In order for your company to receive the free recognition, you must complete the free listing form located on our web site:
**Submit the form before August 15th to meet the editorial deadline.**


DemoForge clips are a great way to market your product. Not only you can demonstrate unique features of your software to potential customers, but also teach your existing customers about innovative ways of using your products. The clips made with DemoForge are small enough to be placed on a Web site or integrated into a help system. A 15 minute presentation may be smaller than 60 KB (a few seconds to download with a slowest modem connection). Sample DemoForge demos and tutorials are available at:


Iomega is looking for shareware developers to participate in their new ActiveDisk developers program. Iomega will provide you with all the tools you need to Active Disk enable your software title. In some cases you can enable a title in less than 15 minutes. Featuring your titles is a FREE service, plus ongoing marketing campaigns and promotions expose your titles to 40 million Iomega Zip drive users and prospects. Register to become an Iomega ActiveDisk developer and download the SDK


I received the following and requested permission to repost it. Please contact Dan Willis directly with any questions. Currently seeking educational software vendors interested in placing their products for sale on our website. This is a great chance to increase sales and profits. We are looking for educational games, teacher aids, school administrative tools, and other educational software. This is a great oppurtunity to increase your sales. If you're interested, please send all of the following information about your product(s) to :
Vendor Name
Vendor Contact Information
Product Name
Brief Discription of Product System Requirements
Suggested Retail Price Wholesale Price (the price you will charge us)
Pictures of Product Screenshots
Shipping Charges
Usual Shipping Time on Small Orders
You will be contacted to get final authorization before placing the product on our website.


Overture - It seems every month there have been lots of changes with regards to search engines and listings. This month is no different. According to the latest information that I have Overture will now be serving Lycos additional listings. The current Lycos implementation has been expanded to now include up to six Overture listings when a user conducts a search at Listings in positions 1-3 will be displayed in a section called "Sponsored Search Listings" at the top of the page. Overture listings in positions 4-6 may appear in boxes on the right side of the page. In addition as of September 2002, Overture will no longer be serving results to AskJeeves.

ALTAVISTA - In honor of the one-year anniversary of Express Inclusion, we are now offering special low pricing on all Express Inclusion services, including adding URLs, country indices & listing enhancements! Add URLs to the AltaVista search results for only $17, or drive more traffic to your URLs by adding a logo for as little as $20! Discounted prices are only through August 15th. Effective August 1, 2002, all of the active URLs in your Express Inclusion account will be visited daily by AltaVista, and the information AltaVista collects during that visit will be used to update your listings. You can now make frequent changes to your web site and those changes will be reflected in the AltaVista search results the very next day!


Take a look at this week's site of the week! MultiMeta contains information on search engines and submissions.


Software Bundles - Are you looking for a partner or synergy with another company? Check out the listing of developers looking for partners!

Monitoring Software - All types of monitoring software including intrusion detection and network monitoring applications


Dave Collins from Shareware Promotions has set up a newsletter of advertising opportunities for software promotion. The newsletter features various advertising opportunities. So please pass on the following URL to as many people as you can think of who may be interested. If you could please take the time to do this right now, the list will grow, and we all benefit.

Please help spread the word, and help them bring you better discounts!


In an effort to expand our affiliate listings and target specific industries. We will be launching a number of targetted sister sites. If you have an affiliate program and a product that is frequently sold into a specific industry please contact us, so that we can determine if there is synergy between your products and our audience.


Many developers have expressed an interest in reading previous newsletters since the link is a bit buried I thought I would include it in the newsletter.

Thank you for your continued interest in
Sharon Housley
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