Welcome to January's Software Marketing
News. An HTML version can be viewed at
Do you remember Scroogle - http://www.scroogle.com
the site created by Daniel Brandt, of
Google-Watch.org,when he discovered that
you could see pre-update results for search
terms when you included "-garbage" after
your key term.
The Scroogle site was blocked by Google
on December 7th, 11 days after it was
created. Google has apparently blocked
the IP of the server so that queries could
not be made.
New Name for New Year?
ah-ha.com has a new name: Enhance Interactive.
Ah-ha says they do not expect any immediate
changes in their services but feel their
new identity better defines their evolution
into a business to business paid listing
Emetrix - VAT / DR
"No taxation without representation" were
the words spoken this past summer with
regards to the implementation of VAT.
Emetrix initially took a somewhat defiant
stance refusing to collect VAT, sadly
that changed as of December 1st. The reason
behind the pendullum swing was soon made
clear, when the announcement was made
that Digital River had aquired Emetrix.
The implications are that Emetrix as an
independent company with a US precense,
could afford to take a radical stance
on an issue they felt strongly about,
Digital River, a public global company
could not afford the risk of ignoring
What does this mean to developers? A
whole lot more than you think. As another
year draws to a close, lets take a closer
look at the aquisitions of Digital River
(also known as DR).
More on Digital River A Monster ? http://www.softwaremarketingresource.com/article24.html
Emmasoft closing :-( - After fourteen
years of award winning software I'm sad
to say that Emmasoft has closed its doors.
Dan Veaner, my good friend and Emmasoft's
founder, is pursuing other interests and
a "real" job.
Thornsoft Development has retained rights
to the Darn Password product and Sam Belotto
from Crossdown will be supporting Emmasetup.
It is my hope that Dan will stay active
in the software community and provide
advice and words of wisdom to those still
active in the industry.
Look back and reflect on 2003, determine
1.) Compare your logs from January to
December how effective were you in increasing
search engine traffic? Compare download
numbers. Compare sales figures. Are the
2.) Take a look at your affiliate relationships.
Are you doing enough to support your affiliate
partners? Are the sales where you want
them to be? Do you need new creative or
higher incentive for affiliates? Figure
out what is working and what is not and
making changes accordingly.
3.) Is any advertising working? Do you
have a plan in place to track sales as
a result of advertising? What campaigns
worked and what didn't? Look at your ROI
(return on investment) and determine the
best areas to advertise for 2004.
4.) Think outside of the box, think of
one radical marketing idea for 2004 and
give it a go. Perhaps you offer your software
with coupons as a fund raiser to schools
or perhaps you participate in a local
trade show or speak at a user group, try
something different for 2004!
Game Developers Awards
Game Developers Choice Awards feature
games and developers that are truly worthy
of recognition. The recipients are chosen
by those who know games best -- their
creators. Only porfessional game developers
who nominate, however, are eligible to
vote for the finalists. Nominations for
the 4th annual Choice Awards begin January
5th, 2004. Details at http://www.igda.org/awards/
Scott Swedorski, the founder of TUCOWS
has left the company. I spoke with Scott
the other day to find out the details
of his future plans. Scott has big plans
and will be staying in the industry. His
new venture will be launched January 15,
2004, stay tuned for details!
Scott has been integral in the advancement
and changes at TUCOWS over the years,
keeping it in the forefront of the industry.
It will be interesting to see what happens
without Scott at the helm.
The following is a review of Euro Conference
from Karin at SharewarePromotions http://www.sharewarepromotions.com
(thank you Karin!)
f you take a hundred-odd software developers
from a dozen different countries, mix
them up in an elegant hotel by the Rhine
and add equal amounts of useful information
and free beer, what will you get? The
latest European Shareware Conference!
Those of us who were there will never
forget it, and those who weren't, well,
they'd better make sure they come next
The ESWC was a resounding success, and
several attendees were heard saying that
it was at least as useful as the US-based
Shareware Industry Conference. It is true
that this conference is smaller than its
sister conference in the US, but it was
still very impressive considering that
this was only the third time it was held.
There was a friendly, welcoming atmosphere
as soon as you arrived, and the conference
organizer David Boventer was there to
shake the hand of every attendee. There
were a lot of cheerful reunions in a variety
of different languages as software authors
from every corner of Europe met up and
prepared for two intense days of gathering
information and socialising.
Indeed, there was a lot of information
to be gathered. With sessions http://www.euroconference.org/timetable2003.htm
on topics varying from copy protection
to customer support, there was a lot of
frantic scribbling as everyone tried to
make sure they'd remember all those useful
hints and tips. Our very own Dave Collins
gave a popular talk on search engines
and web log analysis, and as usual there
was a chance to quiz all the e-commerce
providers on the benefits that they provide.
Perhaps the most noticeable difference
between this conference and the SIC was
that you never forgot where you were.
Whereas the hotel in Rochester could have
been anywhere in the world - just another
gleaming, air-conditioned building with
gentle piano music and the ubiquitous
"continental breakfast" - there was never
any doubt that this particular gathering
of developers took place in Cologne. Hotel
Maritim nestled cosily between the steely
grey Rhine and the enormous, looming cathedral,
and local culture seeped through your
pores whether you liked it or not. The
eve of the conference set the tone, when
Digital River http://www.digitalriver.com
sponsored an evening at a local brewery/restaurant
which provided the travel-weary attendees
with an endless flow of local beer! Nobody
had to leave hungry, either - the buffet
was brimming over with different kinds
of meat, cheese, bread and UPOs (Unidentified
Pickled Object - if you've been to Germany,
you know what I'm talking about!). On
the first morning of the conference, the
vice mayor of Cologne held a welcome speech
which came as a pleasant surprise. It
was obvious that we were in a real place
with real people - and the mayor had even
bothered to find out what shareware was
and how it worked!
The conference itself went by rather
quickly. Long days of work were followed
by even longer nights of freely flowing
conversation and beer, and nowhere near
enough sleep! The Tuesday night finale
was the high-point for many attendees,
when ShareIt http://www.shareit.com/index.html
sponsored a medieval banquet that
involved copious amounts of bread, meat,
medieval music and dancing, and beer gulped
from large earthenware mugs. If you want
to see a 13th century cellar full of happy,
intoxicated shareware developers swaying
along to the tones of minstrels and troubadours,
have look at these pictures http://www.sharewarepromotions.com/conferences/esc/2003/pictures3.htm
If they don't convince you that you
should be there next year, nothing will!
Finally, I'd like to thank David Boventer
and his wife for doing such an excellent
job - they worked very hard to put this
conference together, and it showed. I'm
already counting down the months to next
time - and hopefully I've just persuaded
you to join me there!
A personal thanks to Karin from Shareware
Promotions for documenting the event!
Two important dates for those in the US,
March 15 and April 15th depending on how
you are organized one of those dates will
be tax day.
If you have an interest in sponsoring
the 2004 Shareware Industry Conference
now is the time! In order to have your
information included in all of the promotional
material consider sponsoring now. Sponsorship
levels can be viewed at: http://www.sic.org/sponsors.asp
NEW LOOK for OLD SITES
For whatever reason I became inspired
when updating the copyright notice on
a number of our websites and as a result
I've done complete site updates. Giving
5 sites a new face for the new year. Check
out some of the new looks at:
They all still need a bit of attention
but were at a point we could share them.
Thank you for your continued interest
in Software Marketing Resource
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