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Hi,
Welcome to February''s Software Marketing
News. An HTML version can be viewed at
http://www.softwaremarketingresource.com/author-resource-newsletter36.html
. This month I've decided to write
about the Google mess. I've also included
links to an article written by my 10 year
old son, that details the Evolution of
Shareware. If you have suggestions for
future topics please drop me an email.
STOP WHINING ABOUT GOOGLE!
**********************************************
The bellyaching about Google rivals that
of the Eastern Seaboard blackout. The
following article will hopefully help
webmasters move on. http://www.softwaremarketingresource.com/article23.html
THE EVOLUTION OF SHAREWARE
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My ten year old son recently completed
an exhibition of mastery at school, that
detailed the evolution of shareware. The
complete report might be of interest to
developers and those new to the industry.
It can be found at: http://www.softwaremarketingresource.com/article25.html
I'd like to personally take a moment
to thank those helpful individuals whom
my son interviewed for this piece:
Dan Veaner owner of EmmaSoft for 14 years
until it closed in 2003. Visit online
at http://www.abdkv.com
Mike Callahan is known for shareware promotion
and is also known as Dr. FileFinder. Visit
him at http://www.drff.com.
Dave Collins is owner of Shareware Promotions,
he is responsible for promoting shareware
applications. Visit online at http://www.sharewarepromotions.com.
Suda Pethe is owner of Centered Systems.
Visit online at http://www.centered.com.
Tom Guthery, software developer. He is
the owner of FLIX Products. Visit online
at http://www.flixprod.com.
Tom Simondi is an industry pioneer and
maintains file extension libraries. Visit
online at http://www.cknow.com
Scott Swedorski was the founder of Tucows.
Visit online at http://www.promaxum.com.
Steve Lee, is the owner of SWREG. Visit
online at http://www.swreg.com.
Rosemary West, is active on the ESC board
and is partially retired. Visit online
at http://www.rosemarywest.com
Larry McJunkin is involved in WUGNET
and involved with shareware promotion.
Visit online at http://www.wugnet.com.
TINYURL
*********************************************
This is a very cool free service! Go to
http://www.tinyurl.com
and enter a long complicated or affiliate
url. TinyUrl will create a tiny URL that
will not break in email postings and never
expires. The url is shorter and easier
to manage, the downside is that if something
happens to the service you might be left
with an invalid link. Overall it looks
like a great free service!
ACTIVATESOFT.NET
*********************************************
I discovered a security solution popular
with Russian developers. ActivateSoft.net
provides license enforcement using the
product activation technique ensures that
each license product is used in compliance
with its licensing terms. When installed
on a new PC, a product starts the Activation
Wizard that (with the user's permission)
queries a centralized license server via
the Internet, asking for permission to
run. The license server then either grants
or denies permission according to the
software licenses owned by the end-user.
In case a permission is granted, the product
receives a unique Activation Code that
can be used to verify the product's activation
status; a positive result will only be
returned if the activation code is used
on the very same PC it is obtained for.
http://www.activatesoft.net
SOFTWARE SUBMISSIONS
*********************************************
Has anyone else noticed the rapid increase
in shareware sites? I want to take a special
moment to thank Shareware Promotions http://www.sharewarepromotions.com
for relieving me of this burden! They
update our software on the download sites
religously. Thanks guys!
SIC
*********************************************
Sponsorship opportunities exist for the
Annual Shareware Industry Conference.
If you are interested in supporting the
conference and getting your name in front
of developers and industry professionals!
Details can be found at http://www.sic.org/sponsors.asp
PROMAXUM
*********************************************
Scott Swedorski, founder of Tucows has
a new venture Promaxum he is working with
developers, assisting with quality control.
Scott's background in software reviews,
assists him with determining what applications
qualify for the Promaxum seal of approval.
Details at http://www.promaxum.com
FACUG
*********************************************
The Florida Association of Computer User
Groups is looking for sponsors for there
up and coming Conference. If you are interested
in sponsoring the event please contact
Larry at ltyler1@tampabay.rr.com
IGDA AWARDS
*********************************************
Nominate games for a Game Developers Choice
Award. The Choice Awards are the only
by-developer for-developer awards in the
industry - only those involved in the
development and design of games are eligible
to submit nominations. Details can be
found at: http://www.igda.org/awards/nominations.htm
SMR BLOG
*********************************************
If you enjoy this monthly newsletter consider
visiting our daily blog at: http://www.softwaremarketingresource.com/blog.html
for daily tips and information relevant
to software developers!
Thank you for your continued interest
in Software Marketing Resource
Sharon Housley
Software Marketing Resource - http://www.softwaremarketingresource.com
NotePage, Inc. - http://www.notepage.net
Monitoring Software - http://www.monitoring-software.net
Small Business Software - http://www.small-business-software.net
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