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Software Marketing Newsletter

Software Marketing Newsletter
SMR - Special ISDEF Issue SMR Newsletter

Welcome to the October/ISDEF issue of Software Marketing News, an independent voice for software developers. An HTML version can be viewed at .

Its seems the ground is shifting in the software community and the topography may be changing. Some really interesting new twists and spins make me wonder what is in store for the industry. Some major players are making changes while some of them may seem small and not terribly significant you have to wonder what the long term landscape will be like.

ISDEF - Russian Software Conference Overview

I recently attended the ISDEF conference for software developers in Moscow, Russia. The conference was nothing like I had envisioned. If any western developers have interest in working with Russian developers in some capacity, they really ought to consider attending the conference in 2005. The possibilities and potential is really remarkable. And if you have not thought about this in some way you ought to consider it as there are great opportunities waiting to be explored!


SWREG Hot News

Cyrus Maaghul the former owner of Digibuy, one of the first registration services purchased by Digital River approximately 5 years ago, raised some eyebrows by announcing that he is the new CEO for SWREG. I interviewed Cyrus to find out more.

CNET & Investments
Protexis, a leader in hosted services that helps software publishers grow their business, announced that it has received a strategic investment from CNET Networks. Protexis provides flexible digital licensing solutions, supporting a full range of licensing models. With CNET recently moving to host software downloads, one has to wonder how Protexis will be involved in the big picture and how it will effect developers.


Software Success Story
This month's software success story is Agnitum's story. Agnitum developed the popular program, Outpost Firewall. The success of this company is even more impressive considering their foreign roots:


Beta - RSS Feed Creation
Consider beta testing the latest rss feed creation tool. FeedForAll is a software solution for creating, editing, and enhancing RSS feeds.

New RSS feeds can be quickly and easily created with FeedForAll. Advanced features enable you to create professional looking feeds in an extremely short period of time. Existing RSS feeds can be repaired and enhanced with FeedForAll.
More information -


Resources for Developers
Software Evaluation
- Software evaluation services. How good is your software? The renowned Dave Collins from Shareware Promotions has launched a new software evaluation service. Have your software assessed by professionals - for $399, you will get an in-depth review which covers everything from the helpfile and interface to marketing recommendations.
More information -

ISARC or the Independent Software Author Resource Center is a store of information, products and services of value to independent software authors. Check out this helpful software resource.


Cyber Security

The Idaho cyber security effort is part of the Department of Homeland Security's efforts to boost defenses against possible attacks of all kinds. INEEL seeks a delicate balance between encouraging key parts of the U.S. economy to boost their cyber security without inspiring any nefarious acts.

Search Engine News:

Overture - said it plans to enter five new international markets in the coming months as the Internet media company continues to broaden its global reach. Beginning in the fourth quarter, Overture will open in Brazil, Canada, China, Hong Kong, and Taiwan.

Google - registered the domain name Another hint that Google might be working on a Google browser.

Google AdSense - AdSense just added four new languages: Chinese (simplified), Korean, Polish, and Turkish.


Digital Signatures & eSellerate
eSellerate took a big step in response to Microsoft's recent release of Windows XP SP2. The new service pack includes security functionality that brings up an informational dialog every time a user launches a file downloaded using Internet Explorer. This dialog is designed to verify the digital signature for that file. For unsigned files, this warning dialog denotes that it is from an "unknown publisher." To help instill consumer confidence in eSellerate's consumer products, eSellerate is now digitally signing their EST files upon affiliate download.

When the SP2 informational dialog displays, it will show "eSellerate" as the publisher. While eSellerate will be set as the default digital signature, this signature can be overwritten if the developer chooses to sign it with their own certificate.

Article - Relationship Marketing

Relationship networking is simply the art of meeting people and benefiting from those relationships. Often the benefit of these relationship is to obtain information and leads to further grow your business. Any successful relationship, whether a personal or a business relationship, is unique to every pair of individuals, and it evolves over time. Effective relationship networking is all about building those relationships and maintaining long lasting connections with other professionals. Read the entire article at:

Reminder - Software Awards

Codie Awards website at The nomination deadline is Friday, October 15, 2004.

Handheld Developer Program

Handango, the leading provider of mobile downloads worldwide, today launched the Handango Up & Comers Program. The aim of the program is to identify and promote promising small or new developers with compelling applications throughout Handango's worldwide network.

The Up & Comers Program offers these developers no-cost marketing and featured product placements as well as access to Handango resources for product and promotions planning. In addition, participants will be included in Handango's portfolio of applications for distribution to partners.
Info -


Cool Products for Developers - Clipboard Extender!

Consider increasing your productivity by using a tool like ClipMate. Clipmate saves time and makes you more productive by adding clipboard functions that Windows leaves out - starting with the ability to hold thousands of "clips", instead of just one. ClipMate has functions to edit, re-format, and manage your clips. It can also print, reformat, and even spell-check.

A New Look at Spam

The following site set up a virtual visual representation of SPAM. Unusual and interesting.

New Shareware Forum

SMR Forum - Software marketing forum for developers. This forum can also be used to bridge the east and west, feel free to post your questions!

Shareware Forum - Shareware discussions for authors and users.

Schmooze News

Grand River Schmooze - Sheila Manning who recently hosted the GrandRiver Software Schmooze was kind enough to write up a schmooze overview for those unable to attend.

Austin Schmooze - October 29-31, 2004 in Austin, Texas an informal gathering of shareware developers and professionals will be held at the Austin Town Lake Holiday Inn.

Napa Valley Schmooze - March 11-13, 2005 in Napa, California, USA. Visit wine country while network with other software developers!


Upcoming Conferences

European Shareware Conference - The fourth annual European Shareware Conference will this year take place on the 6th and 7th of November 2004 in Strasbourg, France. The conference offers a unique opportunity for developers, distributors and companies providing related services to meet, exchange ideas and build beneficial relationships. With a variety of different sessions and panels, numerous networking opportunities, and a chance to explore the challenges and opportunities faced by the software industry today, the European Shareware Conference is the premier European event for software developers and companies embracing the try before you buy marketing method.

Thank you - Spread the Word
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Software Marketing News tries to keep developers informed about important industry changes. Software marketing resource is an independent voice for developers. We welcome suggestions and feedback on our articles and information

Thank you for your continued interest in SMR.
Sharon Housley
Software Marketing Resource -
NotePage, Inc. -
Small Business Software -

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