Welcome to the May issue of Software Marketing
News, an independent voice for software
developers. An HTML version can be viewed
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URL Trends is a free tool from Joel Strellner
which tracks how a domain does over time. Each
month it tracks Alexa ranking, Yahoo! backlinks,
MSN backlinks, & Google backlinks. The tool
also compares the site to Google search results
and keywords in the WordTracker database to
determine if the site has top Google rankings
for any common terms. http://www.urltrends.com
Epic Trends has started a new blog about
usability.The blog will cover help authoring,
user interface design, demo and tutorial authoring,
usability, copywriting and multimedia. These
issues are becoming increasingly important in
software and web development, as the Internet
audience is growing increasingly diverse.
Benefit to Topic Search Engines
While many marketers are scrambling for links,
any links, an area that is often overlooked
is topic-specific search engines. What many
don't realize is that these engines do produce
traffic, and they often contain traffic that
is very targeted. Anyone who has taken the time
to analyze weblogs and track sales sources will
likely see that targeted traffic converts at
a significantly higher rate than non-targeted
Last fall we launched FeedForAll and having
recently gone through the launch I thought I
would take the opportunity to share the details
of our launch with other developers and marketers.
10 Tips for Bloggers
There are no hard and fast rules on how
to blog. Having said that, bloggers will likely
increase their exposure by following some simple
The Federation Against Software Theft (FAST)
was set up in 1984 by the British Computer Society's
Copyright Committee. Its' first action was to
raise the awareness of software piracy and to
lobby Parliament for changes in the Copyright
Act 1956 to reflect the needs of software authors
FAST is unique in that it is the only association
in the world that represents both software publishers
and end users. All the other associations concerned
with software management represent software
publishers only and therefore, have an approach
that is not geared to helping organizations
and end users who are actually responsible for
There website includes a section for reporting
illegal use of software or illegal downloads.
SIC - What to Expect
I've received a number of private emails related
to the Shareware Industry Conference, so I thought
I'd take a moment to let first timer's know
what to expect and how to prepare.
1. Packing - Plan on bringing
an extra bad for goodies. SIC sponsors are very
generous and it is a shame to leave things behind
because your luggage doesn't have room.
2. Dress Code - The conference
itself is very casual and most people wear slacks
or jeans with t-shirts, polos, or dress shirts.
Many people wear shirts with company logos to
promote their brand. While the conference and
sessions are casual, the SIAF banquet is anything
but, with most everyone wearing suits, gowns,
dress' or even tuxedos. I would recommend bringing
a sweater or light jacket as in the past the
conference rooms have been on the cool side.
3. Meals - Most meals are sponsored
or made freely available to registered conference
attendees (meaning attendees that have paid
to attend the conference and sessions). Throughout
the day, beverages are available. The sponsors
with hospitality suites usually have an assortment
of goodies and refreshments available.
4. Sessions - Throughout the
day sessions are held. There are 2 sessions
running at any given time and attendees can
optionally choose which sessions they would
like to attend. The SIAF makes an effort to
make presentations available for all attendees.
The speakers sit at the front of the room, facing
the attendees. Each session has 1-3 panelists.
The last 15 minutes of the session is typically
reserved for questions.
5. Wireless Access - The hotel
has wireless access, and in the past the SIAF
has made a cybercafe available for attendees
to use. If it is crowded attendees, are asked
to use the systems for no more than 15 minutes
in a single sitting.
6. Freebie Table - A "freebie"
table is made available for attendees. Attendees
can provide product literature, CDs or promotional
items. Attendees are free to browse the table
throughout the conference. Space on the table
is somewhat limited and attendees are asked
to be courteous to other people's items. If
exposure is critical consider sponsoring. All
sponsors are given the opportunity to include
an item in the goodie bag that is given to each
7. Networking - Without a doubt
the biggest benefit of the SIC are the networking
opportunities. No need to be shy everyone is
welcome. Bring business cards and take the opportunity
to talk to anyone and everyone. I find it helpful
to write notes on the back of the business cards
that I collect to remind me what was discussed.
Search Engine News
Yahoo - Be alerted when Yahoo! launches
new products for publishers. To support the
publishing community, Yahoo! will be introducing
new products and services-including publishing
tools, advertising products and access to our
Yahoo! audience. Our products will leverage
the Yahoo! network to provide the most value
for small publishers. If you are interested
in being notified when they launch, please provide
your information below.
Beefed up small business resource center on
Yahoo - http://smallbusiness.yahoo.com/resources
Yahoo added a search function that allows surfers
to search Creative Commons content. Creative
Commons are copywritten works that have limited
their copyrights in some way.
Enter your search term and SNAP will tell you
related terms and the number of times the term
has been searched on. As you type the terms
it brings up related terms that include that
text. Very similar to Google's beta but different
results, the site can be sued to find popular
PPC search terms.
SNAP - http://www.snap.com
Google Suggest - http://www.google.com/webhp?complete=1&hl=en
Google has agreed to purchase Urchin a web analystics
Search Engine Weapons
Automatic tools created by SEOmoz for the
use of the web community.
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Software Marketing News tries to keep developers
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marketing resource is an independent voice for
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Thank you for your continued interest in SMR.
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