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Software Marketing Newsletter

Software Marketing Newsletter
SMR - June Issue SMR Newsletter

Welcome to the June issue of Software Marketing News, an independent voice for software developers. An HTML version can be viewed at .

Many of you may have noticed that Tucows has a new look. The new site is more than just a new look, Tucows has added a number of sections to educate consumers and developers about relevant issues.

The redesigned site includes significantly more editorial content. They have added articles to explain how users can get the most out of their computer, the Internet and the software. Personally I think this is a great move as it will build a community on Tucows where users will return to the site. Tucows is establishing itself as a trusted informational source not just a software repository. Hats off to Tucows for its forward thinking, fresh look and new content.

Jupiter Media Awards Nomination Deadline Approaching
Nominate your product, services, blogs and marketing campaigns for Jupiter Marketing Excellence Awards. Nomination deadline is June 3, 2005 so be sure to nominate soon!


We've recently used eFocusWorks for some side development projects and have been extremely pleased with their professionalism and responsiveness. If you are looking to offload some programming work, I highly recommend them!

Posters for Marketing or Fun
Kathy Salisbury just launched a very cool new service. Making full color posters from any pictures/graphics or images. Simply FTP the picture up and you will recieve the poster in a few days! The posters are economical and of excellent quality (we just had some done).

Shareware Industry Conference

Time is running out for SIC - Register Now! The time for the annual Shareware Industry Conference is nearly at hand. The conference will be held July 14 through 16, 2005 in Denver, Colorado. There'll be infomative sessions, lots of networking, special events, and more. And of course, the highlight of the conference is the annual Shareware Industry Awards banquet. This is one industry event not to be missed.
Additional information -

European Shareware Conference

Dates for the European Shareware Conference have been annouced. The fifth annual European Shareware Conference will take place on November 5 and 6th, 2005 in Brussels Belgium.
Additional Information -

The annual ISDEF conference will be held October 13-16, 2005 in Vinograd, Russia just outside of Moscow. Details will be forthcoming.
Additional Information -

Free Software Company Listing
A FREE listing form for your company, as a software developer and/or publisher, to be listed in the Year 2006 Software Industry a comprehensive reference of the industry focusing on key market and contact information for software companies throughout North America, to be published in September 2005.

What is Wiki?
Wikis generally allow web pages to be written, edited and created collectively in a web browser. Wiki supports hyperlinks and simple text. Most Wikis are open, and allow any user the ability to edit the contents of a Wiki web page. While some say this opens the concept to abuse, Wiki moderators and self-policing in the Wiki sector appear to be taking hold. Wiki supporters generally feel that it is generally easier to correct mistakes than create the content from scratch. Wikipedia is a standing symbol of what many would consider a succesful Wiki.

Valuable Content Portals
Think of the time spent surfing the web gathering resources and information. By creating a topic-centric resource compiling information, webmasters are providing a service or value. In many cases that value is simply the compilation of topic-specific information in a single resource. The compilation of this information in itself is the value.

Evolution of Google AdSense

The web has evolved into a complex "organism" which, to some, appears to have a life of its own. As the Internet has evolved, so too have online marketers and publishers. The dot-com balloon is said to have burst but savvy publishers have grabbed the coat tails of the Google search monster and employ Google AdSense on content-rich websites. Google AdSense, a pioneer for providing content-sensitive advertisements, has been a boon to webmasters looking for alternatives to amortize their web trafffic.

BlogPulse has an interesting Trend tool. The BlogPulse Trend tool graphs the number of times words are mentioned in the blogosphere. The graph depicts trends.
Check it out -

Submit RSS Feeds
Submit your RSS Feeds to this categorized RSS search directory.
RSS Network, is located at .

Google AdSense Changes
If you're an Adsense publisher you might notice a message like the following one on your Reports page after the next time you log in.

Learn how to improve the performance of your Google ads with our new optimization tips page! To be considered for personalized optimization tips, email us at with "Optimization Request" in the subject line.

It will be interesting to see how Google Optimization requests affect AdSense revenue.

Search Engine Weapons
Golexa - It really does not get much cooler than this website! GoLexa is a search tool with complete page analysis for each result!

UrlTrends - Generate trend reports. Each month monitor the search engine progress of specific urls. Urltrends generates graphs making it easy to visualize patterns.

SW Regional User Group Conference
Consider sponsoring the SW Regional User Group Conference. This is an extremely cost effective opportunity to get your name and products out to User Groups. A number of options exist.

GENERAL SPONSOR - $500 receive a link from our website to theirs for 1 year receive a listing in the Proceedings Book, given to all 300 attendees receive full contact listing for all attendees attend August 6 Vendor Faire (table top demos) provide promotional material about your product or special user group pricing sheets provide door prizes for the attendees

EXHIBITION SPONSOR - $250 receive a link from our website to theirs for 1 year receive a listing in the Proceedings Book, given to all 300 attendees attend August 6 Vendor Faire (table top demos) provide promotional material about your product or special user group pricing sheets provide door prizes for the attendees

WELCOME BAG STUFFINS' & DOOR PRIZE SPONSOR - no fee ** This sponsorship level is for vendors who cannot attend the conference ** provide promotional material about your product or special user group pricing sheets for 300 attendees provide door prizes for the attendees (30 door prizes requested)

If you know someone who would like to subscribe please have them send a blank email to with "subscribe" as the subject line.

Software Marketing News tries to keep developers informed about important industry changes. Software marketing resource is an independent voice for developers. We welcome suggestions and feedback on our articles and information

Thank you for your continued interest in SMR.
Sharon Housley
Software Marketing Resource -
NotePage, Inc. -

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