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Software Marketing Newsletter

Software Marketing Newsletter

Hi,
Welcome to the new Software Marketing Resource newsletter (formerly the npsoft.org Software Marketing news). The Software Marketing section on the npsoft.org site was becoming so popular and large we decided that a designated domain was in order. The new sites focus, is to assist software developers and publishers in their marketing efforts. We need your help in letting the software community know about the Software Marketing Resource, please help spread the word!

PAD Validation
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Shareware Promotions has just introduced an online PAD validation program
http://sharewarepromotions.com/pad_validate.html in addition Shareware Promotions has developed a guide that helps authors better understand PAD (portable application development).

Conferences
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Software Business Magazine is putting on a software conference, September 2002 in Denver Colorado. The conference is in the early stages, and additional details will be forthcoming general information can be seen at http://www.softwarebusinessonline.com/sb-convention02.htm

Economic Changes
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During the difficult times consider providing more bang for the buck. Software Bundling is a great opportunity to work with other developers and maximize the purchase. There are a list of vendors interested in partnering at http://www.softwarebundles.com/bundlepartners.html
Consider posting what you are looking for in a partner or promote an existing bundle.

Developer Newsgroup
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If you would like to receive comp.software.shareware.authors posts via email please signup or re-signup by sending an email to: comp-software-shareware-authors@moderators.isc.org with the subject line as Subscribe comp.software.shareware.authors. This is a great newsgroup targeted specifically at software developers.

Buyers Guides
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Many of the annual buyers guides are compiling information for their 2002 guides. The majority of the guides provide free listings with optional upgrades. Buyers guides have a long shelf life and can be a long term source of referrals. Deadlines are sure to be approaching if this is something you are considering be sure to get your listing in soon.

Holiday Specials
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Consider offering a "limited time offer" or special gift wrapping for the holiday season. This is a great way to attract impulse buys. Be prepared to ship to an alternate address to make gift giving more attractive.

Npsoft.org New Look!
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Npsoft.org a site focussed specifically on non-profits and academic organizations has had a face lift. All the software listed on npsoft is discounted for non-profits. During the conversion some of the existing files were not transferred over, if your software is not listed be sure to submit-it. The site is PAD enabled and updates should be much quicker than they had been in the past.
http://www.npsoft.org

Messaging Software
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If you develop or promote messaging software be sure to submit your application to messaging-software.com . This new site posts *all* types of messaging titles. If you have a press release be sure to submit it for posting as well.

Vertical Marketing
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If you are interested in targeting a specific industry or if you have a vertical market application, be sure to check out Global Software Solutions. The site contains lots of industry specific information, including trade organization listings, magazine directories and free targeted link lists and much, much more.

Press Releases
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Press releases are a great way to announce new product releases. I highly recommend DP Directory's service. In addition you may want to post releases to the sites that accept them. There is a list on the site to assist you.
http://www.dpdirectory.com

Site of the Week
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Each week softwaremarketingsolutions.com features two sites of the week. One is a software site featured, the other is a site targeted at software developers or authors be sure to check out the latest sites. If you are interested in being the feature contact us !
http://www.softwaremarketingresource.com/siteoftheweek.html


As always if you have any suggestions or concerns feel free to contact me.

Thank you for your continued interest in softwaremarketingsolutions.com
Sharon Housley
http://www.softwaremarketingresource.com


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