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Software Marketing Newsletter

Software Marketing Newsletter

Welcome to the Software Marketing Resource newsletter (formerly the Software Marketing news).

Java Developers Journal is currently accepting nominations for their annual Readers Choice Awards. Nomination submissions will be accepted in more than 25 categories. The deadline for submissions is December 31, 2001. Additional information can be found at

Nominations for the year's best shareware programs are being sought for the sixth annual Awards, to be presented on January 2, 2002 by the popular Internet site Net surfers are invited to cast their votes at between now and December 20.

The 2002 Awards will consist of five categories: four are specific to individual operating systems--Best Windows Program, Best Macintosh Program, Best OS/2 Program, Best DOS Program--and the fifth celebrates the Best Freeware Program, which is open to a product running on any operating system as long as it is available at no cost. The program which receives the highest number of votes will be named Best Program of the Year.

A new search tool developed by Shareware Promotions allows developers to quickly determine on what sites their software is listed. Search Sites searches software sites for any given program's name, and allows you to quickly and easily see where your program is listed, and where you need to submit or update. Best of all its FREE! Further details are available at

If you are currently donating more than 25% of your profits to charities, submit your information to the virtual Lemonade Stand. This is a great way for added exposure, and helping out others in need. Additional information can be found at

With the Microsoft owned communities shifting to a paid model, Global Software Solutions has seen a surge in traffic. If you target specific industries, be sure to check it out Consider providing a discount to organizational members within a specific industry, or consider targeting specific webpages with vertical marketing.

Consider offering a discount, bundle or providing gift wrap for the holiday season. Consider working with other developers to develop a "gift ideas" section that can be promoted by all the developers involved. Last but not least be sure to check out the gift ideas on . There has never been a better time to shop online.

If you develop or promote messaging software be sure to submit your application and press releases to . This new site posts *all* types of messaging titles. Traffic from this site is very targeted!

GOTO has become, this is a great way to drive targeted traffic if you are considering Internet advertising. Overture is the perfect place to start. Terms can be as targeted or open ended as you choose, you *only* pay for clicks (or traffic). There is also a suggestion tool at that will assist you in finding popular search terms.

We need your help in letting the software community know about the Software Marketing Resource, please help spread the word!

As always if you have any suggestions or concerns feel free to contact me.

Thank you for your continued interest in
Sharon Housley

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