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Eastern European Market Profile
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THE EASTERN-EUROPEAN MARKET PROFILE
SUMMARY OF EASTERN-EUROPE - market for the
general purpose software is in the infant state, and
there is little hope it will develop into something
more developed in the near future. There are some business
opportunities for expensive, vertical-market applications
(like specialized accounting software for enterprises),
but such customers prefer buying such software from
local producers.
LANGUAGE - Russian is the official language in
Russia, Ukrainian in Ukraine, etc. Most people from
the neighborhood countries (former USSR republics) understand
Russian as well, and can use it, if needed. Most people
working with computers understand common English terms
used in software, and can read English manuals and Help
files.
CURRENCY - US Dollars is the preferred currency
to keep and save money. It is not accepted in shops,
though, so you have to convert US dollars into the local
currency before shopping. The currency exchanges are
available at almost every street corner.
HOLIDAYS -
Russian Full Holidays:
January 1 - New
Year
January 7 - Christmas
March 8 - Women's Day
May 1,2
May 9 -Victory Day
June 12 - Independence Day
November 7,8 - Reconcilation Day
COMMON FORMS OF ACCEPTED PAYMENT - Cash. Credit/Debit
cards begin to take off, too. Checks are used almost exclusively
for inter-business operations. Wire transfers are possible,
too. Purchase orders are unheard of.
TAXES -
SOFTWARE PIRACY - is a common way to acquire
software. Pirated discs are sold at supermarkets and
bookstores. For example, you can buy a disc with MS
Office for about $10.
SHAREWARE SITES - There are typically two kinds
of shareware sites Upload vs. Traditional, below are
examples and the pros and cons of each.
Russian Registration
and Shareware Services
Examples of traditional
and registration sites:
http://www.download.ru
(will only list russian titles)
http://www.tfmik.ru
(Feelix Moochnik)
DOMAINS - Below are the most common domain extensions
.ru (russia)
- a popular extension for Russian sites
.ua (ukraine) - extension for Ukrainian
Sites
.yu (yugoslavia)
PRESS -
DISTRIBUTION -
Publishers -
Catalog Companies
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Resellers -
Distribution -
This site was compiled with
information from Boris Sandberg BVS
Solitaire and Andrei Belogortseff from WinAbility
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